Mobile Commerce has arrived – Is your business ready?
Mobile Internet
In the UK, 76% of users mobile phones are internet enabled. Out of these, 54% of people are accessing the mobile internet at least twice a week and there are 16 million WAP users per month generating over 1.5bn page impressions each month (Source: MDA)
Can your business afford to ignore this huge and growing market opportunity?
Mobile handsets have become increasingly feature rich allowing users to do more and more on their mobiles.
Mobile operators have introduced “all you can eat” data tariffs and improved data connection speeds which have encouraged increased mobile internet usage. As a result, use of the mobile internet is growing on a daily basis.
These days’ mobile internet users are not just downloading ringtones and games for their handsets. Most are using mobile handsets to do the same things as they use their home PCs for, like finding train times, using social networking sites and catching up on the news. Most viewed WAP sites outside operator portals include: Google and other search engines, Chat and Social Networking sites, News (BBC) and Entertainment News sites, WAP directories, Shopping (E-bay etc) and Games, wallpapers, ringtones sites. (Source: MDA)
The mobile phone really has become the PC in your pocket.
Who can benefit from a Mobile Internet Strategy?
If you have a digital strategy on the web, then you can benefit from having a mobile internet strategy too, particularly if your target market is a consumer audience. Why wait until your customers or target audience is at home or work in front of their PC? Target them 24x7, on the move, anywhere, anytime.
- Social Networking and Dating Sites – users want immediate updates on their friends and potential dating prospects while they are out and about socialising, not just at home
- News and Information Resources – users are even more likely to need updates whilst they are away from home, since they do not have access to television, radio and other media they might usually use
- Leisure and Entertainment Sites – cinemas, theatres, restaurants, sports, music. People are increasingly making social arrangements at the last minute. A mobile internet strategy allows you maximise your inventory management, as last minute mobile users snap up offers on the move
- Travel and Transport Sites – ever needed to know how to get somewhere, or check on your travel bookings when you are out and about. Save on call centre costs, by giving customers access via mobile
- Shopping and Comparison Sites – allow customers to shop and compare prices whilst out and about in the high street in a traditional retail environment. Never miss an item, users can follow the status of a bids on auction sites 24x7
- Content Owners and Distributors – music, gaming, video, it’s all available on mobile handsets. Increase your market by addressing this channel to market and offer mobile payment systems that enable the youth market to pay for goods and services easily and directly to their mobile accounts
- Brands – Many brands have added a digital element to their interaction with consumers, particularly those targeting the youth market. Interactive games, networking and access to special offers are common on the fixed internet. With mobile internet the Brand in the Hand is a reality. Addition of location based services into the mix even allows you to track when your consumers are near one of your retail outlets
- E-tailers of all Descriptions – Become an M-tailer, its the next step! When you think of the evolution of e-commerce and how it’s changed the face of retailing, m-commerce will do the same and the uptake will be quicker, because consumers are accustomed to adopting new technology
You can no longer afford to treat mobile browsing customers as an optional extra when defining your digital strategy
The Benefits of a Mobile Internet Strategy
Did you know that a recent survey found that 81% of consumers under 35 years old would like to interact with their suppliers on their mobile, yet only 2% of companies offer it. (Source: Genesys Telecommunications Labs)
- Accessibility - The mobile phone is a ubiquitous device, anytime, anyplace anywhere, always on, allowing consumer instant access to the content they want and giving you instant responses to your calls to action
- Personalisation - The mobile is a truly personal device, allowing you to personalise marketing messages and content to a specific user and track their browsing behaviour over time. This data is key to improving your customers’ experience of your services
- Increase Addressable Market – with 16 million users of the mobile internet in the UK, you increase your market. Not only that, but did you know that in the UK, it is estimated that as much as 16% of the adult population do not have a debit card and a whopping 38% do not have a credit card (Source: APACS 2007). Amongst the youth sector, it’s even higher. The use of mobile payments allows you to address this market simply and cost effectively generating incremental revenues
- New Channels to Market – Increase the options you have to promote your service
- Placement on WAP directories, one of the largest in UK being wap.co.uk
- Mobile internet search engines and keyword campaigns
- Banner advertising and Pay-per-click campaigns
- Create New Revenue Streams – Launch new services on mobile that generate revenue. Target new customers on mobile that generate revenue. Use mobile payments to generate new revenue.
Let Oxygen8 help you get the most out of Mobile Commerce
Why Choose Oxygen8 - Leading you through the Mobile Maze
Launching a mobile internet strategy is a complex business. With multiple handset sizes and operating systems, one size does not fit all.
Here at Oxygen8, we have the knowledge and capability to launch you into the world of Mobile Internet with a range of products and services including:
- A full design and build service for bespoke delivery of WAP and Mobile Internet sites
- Ready Made WAP Services fully populated with content ready to promote
- WAP Platform which dynamically renders and delivers your site and content to the correct handset type
- Delivery of WAP services to the handset
- Monetisation and billing of WAP and Mobile Internet services through our fully accredited payment intermediary status on Payfor it with the UK mobile operators
- Oxygen8 can also offer a complete Web Payforit solution for all e-tailers and web merchants
- Oxygen8 are the only combined Network Operator and Mobile Aggregator in the UK
- Combined voice and mobile live stats on one login
- Only company that can converge mobile and voice services in house
- Full CRM functionality across both voice and mobile platforms
- Self serve platforms on voice and mobile
- Self billing for voice and mobile traffic with choice of On line/e-mail or paper statements
- Better out-payments for customers combining both voice and mobile billing
- Compliance advice on regulatory matters