Everton Football Club, UK

With the ever increasing need to put customer experience at the forefront of all their commercial activity, Everton FC recognised that there was a need to step up their efforts to fully exploit their excellent relationship with their a loyal fan base, knowing that as the life blood of the club, it was imperative that they added value in every way possible.

With Oxygen8 Communications providing the carrier grade infrastructure supporting the real-time messaging platform SHOUTLIVE.NET , Everton has partnered with Mobile Media Production to launch a new range of mobile services including competitions, quizzes, text comments, and ‘man of the match’ voting.

Everton was the first football club to be using the SHOUTLIVE.NET platform, which allows companies to create and run innovative SMS and Premium SMS services quickly and easily, at low cost. EvertonMobile helped to develop the new mobile system in conjunction with Oxygen8 and Mobile Media Production, which means that the Club now has the specific functionality it wanted from a mobile platform.

Mark Rowan, Head of Media and Communications at Everton, said, “Everton Football Club have some of the most loyal supporters in the world. We wanted to be able to utilise the latest mobile technology in order to enhance interaction with our fans and provide them with some innovative, compelling mobile content that makes them feel more closely connected to the club. The SHOUTLIVE.NET mobile platform is an extremely low-cost route to market that enables us to launch SMS promotions and services quickly and easily.”

Adam Brogden of Mobile Media Production, the developers of SHOUTLIVE.NET, says, “The support from Oxygen8 was vital to the success of the project. The ease of integration allows rapid development and delivery.”

Shane Leahy, Group Chief Executive of Oxygen8 Communications, says, “Win or lose, football supporters are incredibly loyal to their team, no more so than at Everton Football Club. By utilising the latest mobile technology through SHOUTLIVE.NET, Everton is able to provide its fans with access to a whole range of new mobile content which helps to increase interaction with supporters, whilst also creating a new revenue stream for the Club. Football Clubs are only just beginning to explore the full potential of the mobile phone in improving communication with fans and Everton is one of the pioneers in this area.”