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Interactive Media - PsychicTV, Australia

Interactive Media was the first company to broadcast live interactive psychic television in Australia. Initially the show broadcasts 6 hours of live television a week in Australia. However, PsychicTV is capable of delivering live Australian psychic content 24-hours a day to TV channels all around the world. Following a successful launch the service is now due to be rolled out to the New Zealand market. Psychic TV live is broadcast on Foxtel's Aurora channel 183.

The live shows will have Australian guest psychics who are at the top of their field, taking calls from viewers. PsychicTV does not only provide guidance to viewers who are calling during the show, but a 24-hour service is available for anyone who needs psychic advice at any time. Viewers can also visit the website at www.psychicTV.com.au to view profiles and 'Select a Psychic' for a private reading.

The show is broadcast live, however to protect both the viewer and the psychic, all on-air readings are time-delayed. This enables all Psychic TV programming to be fully moderated and all on-air content reviewed and checked before sent for transmission. Content complies with Australian broadcast (ACMA) and telecoms (TISSC) laws and guidelines.

Interactive Media required a telecommunications infrastructure to support incoming calls and manage customers held in queues or be able to route them to recorded content should they not wish to connect to live psychics.

Another aspect of the show's live interaction appeal is providing viewers with the means to connect to the live shows via mobile text message. Interactive Media therefore also needed a solution that could handle inbound and outbound SMS texts, recognising personalised content and delivering suitable communications to customers.

Most importantly, they needed to integrate both Voice and Mobile solutions to ensure that they were operating one efficient and robust system to maximise revenue opportunities and to reduce reliance on other technology systems.

Hilary Anderson, from Interactive Media explains, "Ensuring our viewers could connect easily and effectively is paramount to the success of Psychic TV. We recognised that we needed a robust platform that could operate across different channels and handle the amount of traffic we anticipate. We also wanted to partner with a solution provider that had the capacity to support Interactive Media as we grow".

Drawing on the many years of experience and expertise at Oxygen8, Interactive Media have been able to implement the 360 degree infrastructure they required, to make PsychicTV a success. In addition, Oxygen8 are fully compliant with the latest industry regulations and standards, providing Interactive Media invaluable support so that they can operate with complete confidence.

Continues Hilary; "We selected Oxygen8 Communications to work with in Australia, due to their extensive experience in the interactive TV market and their ability to service our requirements for both voice and mobile services. Oxygen8 understood exactly what we needed and were flexible as we got closer to the launch date and programming schedules changed

Louise Ford, from Oxygen8 adds, "Oxygen8 is unique in that it can act as a single provider of any content, infrastructure, billing, CRM and campaign management that Interactive Media may require. PsychicTV is an exciting new concept to enter the Australian market and marks a ground breaking new format in interactive television services. We are thrilled to be a part of it"

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