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Jukestream, UK

Members of the public are asked to text in their choice of any song they wish. Therefore, the success of the Virtual Jukebox relies on the customer's within an establishment being able to select and play music via SMS efficiently and effectively.

The Virtual Jukebox also provides pubs and bars with a unique marketing opportunity as they can build a database of mobile users, enabling on-going communication with their target audience.

Oxygen8 Communications has been chosen as Jukestream's mobile partner, providing the SMS infrastructure which is used to submit song requests and distribute the venue's promotional messages. This partnership allows pubs and clubs to utilise SMS services and connect with their customers through mobile, as Adam Castleton, Operations Director at Jukestream explains, "Through our research we have found that 70% of people are more likely to use a jukebox if they can request music by text message, presenting a great opportunity for pubs and bars to build a relationship with their customers through mobile. We therefore needed a mobile partner who could integrate with our system and provide the relevant support for pubs and bars to connect with their customers as well as build Jukestream's presence in the UK market – Oxygen8 have been able to do exactly that."

Castleton continues, "All the customer needs to do is send a message identifying the pub and the track/artist they want to hear and then the song is streamed to the venue via broadband. The integration with the Oxygen8 platform enables us to review the SMS message and if it is not in the correct format or we can't find a match we reply with a free SMS message to the mobile user. If we are able to find a match then we reply with a billable message and the track is played. Customers also opt-in to receive promotional messages from the venue but critically they are not charged to receive these messages and can opt-out at any time."

Initial figures have shown that over 90% of people are happy to receive promotional messages from their local pub, providing a secure and effective channel to sell more products into the customer base. Once a customer has successfully requested a song, they are far more likely to stay within the venue to hear it, which generates additional product sales for the venue.

It has also improved customer communication, as venues are now able to deliver key messages directly into the customer base and attract visitors back with tailored promotions.

Shane Leahy, Group CEO of Oxygen8 Communications comments; "Jukestream are driving innovation into the experience of a pub or venue customer. We are delighted to be able to contribute to the success Jukestream are having, and we look forward to working with them as they expand and grow".

Castleton concludes, "Working with Oxygen8 has a number of benefits, which makes them stand out as a mobile partner. One of the crucial elements for us was their international presence. As Jukestream establishes itself in the market, it's key to consider our future plans and it is encouraging to know we can easily roll out internationally if we decide this is where we want to take the business. A key benefit of The Virtual Jukebox which Oxygen8 makes possible is the ability for venues to target their marketing communications by advertising to their customers through SMS, and according to the Mobile Marketing Association, SMS is five times more responsive than direct mail."

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