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Wolverhampton Wanderers Football Club, UK

As an English Premier League team with an ever increasing global appeal, the club were looking to improve communications with their fan base. With the television scheduling of live matches constantly changing, the club needed to ensure fans were kept up to date with relevant fixture information, such as kick-off time and travel arrangements. They recognised that whilst they had systems in place for basic fan communication, these were not adequate enough for keeping fans informed when they were on the move. They therefore required a partner who could deliver a solution that would help improve the speed and quality of fan interaction.

Laura Price, Marketing Executive at Wolves, says, "We were looking to improve our communications with supporters and communicate with them in new ways. We realised this would form a key component of our digital marketing activities moving forward, so needed a solution that was flexible and cost effective, as communications are not constant, but fluctuate as the season fixtures dictate."

The club also recognised that they could do more to promote club offers on merchandise and unsold tickets, so a further requirement of any solution was the ability to integrate mobile communication into their current product marketing activity.

Using Oxygen8's mobile platform, Wolves is offering supporters the opportunity to receive text message alerts on their mobile phones about upcoming games, fixture changes and special offers.

The Oxygen8 mobile platform has been designed to meet the requirements of customers who need to be able to roll out new services quickly and easily, both locally and internationally. Self-provisioning is at the core of the design of the platform which means that Wolves is able to develop and maintain its own services without requiring any technical knowledge, and new applications can be rolled out in just minutes.

Price continues, "We partnered with Oxygen8 because they have a strong track record in the sports sector, they were very competitive on cost, and their mobile platform is really easy to use which means that we can roll out new services quickly without needing any technical support. In addition, the reporting information that the Oxygen8 platform provides is better than all of the other systems that we looked at, giving us valuable data that we can use to help develop future mobile campaigns."

Shane Leahy, Group CEO of Oxygen8 says, "Wolves has a very loyal supporter base and the vast majority of their fans will undoubtedly carry their mobile phones with them wherever they go, so the opportunity to use this medium as a marketing vehicle is too good an opportunity to ignore. Football fans want to feel connected with their team and the mobile phone is a great way of strengthening the bond between a club and its supporters.

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