Dating Chat and Social Networking

Many dating businesses derive their income from subscription billing typically billed by credit and debit cards. However, not all users have credit and debit cards. Furthermore, many users are reluctant to input their credit cards details into a web site or commit to a regular long term subscription. Oxygen8’s micro payment solutions allow you to address this market simply and cost effectively generating incremental revenues. Oxygen8 has a global billing solution where users can pay via their mobile (also by making a landline call). Payments can be once off for casual users who do not want to commit to a subscription, or payment can be set-up as a subscription billing. This ensures that sites generate the maximum revenue from all visits.

Many internet sites have chat forums and these are highly popular. Many Oxygen8 customers have extended the online chat forums to offline chat on mobile. This is a great way of extending the community – making a fun and casual experience for users. Chat on mobile can be charged at a premium therefore opening up significant new revenue potential.

Most dating services are highly active and sophisticated in their marketing to users. Indeed active communication is a key determinant of revenue success. Marketing this is usually done by email and response to email can be low due to spam filters and a number of other factors. By comparison response rates to SMS marketing can be much higher, due to its immediacy and lack of spam filtering. Providing members have given permission and opted into SMS notification, this can be used to notify members of new matches and specific events, adding value to users and increasing their interactivity.

Most dating businesses find that the richer the profile, the better the response. Most dating sites allow users to send in pictures and video over the Web. Increasingly Oxygen8 customers are enabling their users to be able to send pictures and video in from their mobile. This allows end users to update their profiles whilst out and about and on the move, creating up to the minute user generated content. This facility also enables you to send picture and video marketing to end users, which produces even higher response rates than SMS marketing.
Visit the MMS section for more information.

Increasingly mobile devices are being used to access the internet. For web based dating and social networking services it is a natural progression to extend the service to mobile. Launching a mobile internet strategy is a complex business. With multiple handset sizes and operating systems, one size does not fit all. Mobile sites need to be modified or optimized to work on a small screen and be easy to navigate. Also with a smaller screen easy to use ‘one-click’ buying becomes more critical.

Here at Oxygen8, we have the knowledge and capability to launch you into the world of Mobile Internet with a range of products and services including:

• ­A full design and build service for bespoke delivery of WAP and Mobile Internet sites
• ­Ready Made WAP Services fully populated with content ready to promote
• ­WAP Platform which dynamically renders and delivers your site and content to the correct handset type
• ­WAP Platform with analytical WAP reporting
• ­Delivery of WAP services to the handset
• ­Monetisation and billing of WAP and Mobile Internet services through our fully accredited payment intermediary status on Payforit with the UK mobile operators and global micro billing solutions

Enriching the member profile usually translates into extra revenue. Oxygen8 has incorporated voice profiles into web sites using our advance Interactive Voice Response Platform. Oxygen8 can also offer a range of IVR services and IVR based dating services, such as highly popular voice personals and tele-dating services for use in print advertising. This, coupled with our extensive ranges of premium rate, non geographic and personal numbers means that we are able to provide an almost limitless range of options for generating voice revenues from dating services.

Video dating has long been established on the web. In contrast video calling on mobile in relatively new and is seeing explosive growth. Video calling between members is now possible and, charged at a premium, can be a significant revenue generator as well as being a big differentiator from competitive services. Using the same principles as our IVR services, but simply video enabled, we can build a video solution uniquely suited to your business.
Get more information about Video services from our 3G Videocall page.

Oxygen8 can also support IPTV and video streaming development. These incorporate unique micro-billing applications – enabling for instance part of a profile to be offered for free and then a pop-up to be presented offering micro-payments to view the full profile.