New platform for Everton
Everton score with new mobile platform to enhance interaction with fans
Everton are the first football club to use the new SHOUTLIVE.NET platform from Mobile Media Production, ikan-media, and Oxygen8 Communications
Premier League club Everton , one of the oldest in the history of the English game, has invested in new mobile technology to enhance interaction with its fans.
Everton has partnered with Mobile Media Production and ikan-media to launch a new range of mobile services including competitions, quizzes, text comments, and ‘man of the match’ voting. Oxygen8 Communications provide the carrier grade infrastructure supporting the real-time messaging platform SHOUTLIVE.NET.
Everton is the first football club to be using the new SHOUTLIVE.NET platform, which allows companies to create and run innovative SMS and Premium SMS services quickly and easily, at low cost. EvertonMobile helped to develop the new mobile system in conjunction with Oxygen8, Mobile Media Production and ikan-media, which means that the Club now has the specific functionality it wanted from a mobile platform.
Mark Rowan, Head of Media and Communications at Everton, said, “Everton Football Club have some of the most loyal supporters in the world. We wanted to be able to utilise the latest mobile technology in order to enhance interaction with our fans and provide them with some innovative, compelling mobile content that makes them feel more closely connected to the club. The SHOUTLIVE.NET mobile platform is an extremely low-cost route to market that enables us to launch SMS promotions and services quickly and easily.”
Adam Brogden of Mobile Media Production, the developers of SHOUTLIVE.NET, says, “The support from Oxygen8 was vital to the success of the project. The ease of integration allows rapid development and delivery.”
Colin White, UK Chief Executive of Oxygen8 Communications, says, “Win or lose, football supporters are incredibly loyal to their team, no more so than at Everton Football Club. By utilising the latest mobile technology through SHOUTLIVE.NET, Everton is able to provide its fans with access to a whole range of new mobile content which helps to increase interaction with supporters, whilst also creating a new revenue stream for the Club. Football Clubs are only just beginning to explore the full potential of the mobile phone in improving communication with fans and Everton is one of the pioneers in this area.”
See how we can bring you closer to your customers by contacting our Sales Team today.
