Expand Your Business Down Under
Australia is a country of just over 21 million people spread over an area larger than the United States. With more than 20 million mobile users spending more on communication services than they do on petrol, it’s a mature market and a land of rich opportunity with very defined regional differences.
Consolidation is taking place in the industry, with 4 main mobile networks now merged into 3, with the recent Vodafone and 3 merger. Telstra remains the largest network with around 9 million users, Optus with 7 million and the new merged Vodafone/3 company with 6 million. Virgin has also been a relatively successful MVNO downunder.
Split into 5 states and a territory, Australia operates individual state governments under a federal government, which results in different rules from state to state. This is especially true in the case of some types of advertising, which require state by state approval. And, also in the case of competitions, which require state permits to run. This can make it a somewhat tricky market to navigate especially for newcomers.
Regulation of premium rated services and electronic marketing is highly structured in Australia and whilst there are many similarities to the type of regulations we know and love in the UK, the specific local differences can catch the unwary out.
Oxygen8 set up in Australia in 2005 and was one of the 1st aggregators to directly connect to all mobile networks and pioneer the new wave of mobile billed services in the market. Over the years, despite a number of new entrants to the market, we’ve held onto our market leadership position through excellent local support and local market knowledge. For companies looking to do business in Australia, we can make it simple and hassle free with access to an extensive network of support services including media buying services, advertising production, company formation, financial services and legal support.
At Oxygen8 Australia, our friendly and experienced local team can guide you through the mobile landscape and help you maximise the business opportunity downunder, whilst offering competitive pricing and industry leading mobile billing solutions. With all this at your fingertips, as they say in Australia, “so where the bloody hell are you?”
For more information contact our local office on sales.au@oxygen8.com or call us on +61 2 94386301 and say g’day!
