New text service for Hospitality Sector

This month Oxygen8 launched a new interactive text message service for hospitality businesses. Bars, Pubs and Restaurants can now use mobile communications to interact with ‘spontaneous’ consumers planning a night out, alerting them to special offers via their mobile phones.

Oxygen8 Communications has launched a new interactive text messaging service for the Hospitality sector. The new service, CustomerTxtConnect, enables bars, pubs and restaurants to communicate with consumers via mobile phones and PDA devices in order to alert them to special offers, promotions and discounts.

CustomerTxtConnect ensures instant communications to 100% qualified recipients. Offering 100% deliverability, a 90%+ open rate and upwards of 6-12% action rate, text messaging can provide hospitality businesses with a new revenue stream.

Colin White, UK CEO of Oxygen8 Communications, says, “In the current economic climate, bars, pubs and restaurants need to make themselves stand out from the crowd if they are to maximise profits. Our CustomerTxtConnect service enables hospitality businesses to interact with consumers via mobile phones or PDAs using custom designed text messages and this presents a fantastic opportunity for these companies to add to their bottom line.”

White continues, “Every night of the week there is a spontaneous market looking for something to do, and they’re all armed with mobile phones and PDA devices. By reaching this audience with a well timed text message before they make their plans for the evening, and alerting them to a special offer or promotion, then bars, pubs and restaurants can expect to see a substantial increase in revenues.”

With minimal upfront investment and no long term contract, the revenues generated through additional dinner reservations at restaurants and increased footfall in bars and pubs, ensures an excellent return on investment.