Classified Sector
Classified Solutions for New Media, Web and Mobile
Oxygen8 has been at the forefront of the classified digital revolution over the last 10 years, helping traditional media companies to transform their businesses and new media companies to seize and monetise new opportunities.
Oxygen8 offers a wide range of services and applications to support both traditional media and new media businesses in the Classifieds sector. These include new models for generating revenue in traditional print and on mobile
Services Include
- IVR Solutions with Non Geographic and Personal Numbers
- Easy integration
- Immediate revenue generation
- Can be used to block canvassing calls from competitors (by restricting access to specified numbers)
- Identifies through real time stats how many responses each advertisers has had
- Gives the buyer and seller the security of anonymity since their real contact details are not released to the other party
- WAP Services and Location Based Services
- User Generated Content and MMS
- Specialist Services - Dating
- Voice personals
- SMS Dating
- White Label online dating portals
Offering free adverts to vendors, whether in print, online or on mobile, has historically created high volumes of adverts. The key is to monetise the traffic. With Oxygen8’s IVR Solutions and number ranges you can generate new revenues from your existing classified content. When an advert is placed Oxygen8 allocates a non-geographic (or personal) number which connects to the contact number of the advertiser. Respondents then call the non-geographic number to make contact with the advertiser and Oxygen8 shares the revenue generated with the ‘publisher’.
This model offers a number of advantages for both the publisher and the user:
It is also possible to integrate advanced CRM functionality for mobile callers, where relevant update SMS messages can be sent to respondents related to the product/services they were looking to access.
Online classifieds have seen phenomenal growth and now account for some of the biggest sites on the Internet. Mobile classified services are also now starting to grow rapidly. Oxygen8 offer bespoke WAP solutions that enable mobile classified portals to be built. These can be standalone or part of a complete solution.
Key to all classifieds is targeting and mobile classifieds are no different. Online can be targeted by using geo-IP’s to provide some geographical targeting but targeting by location (when the consumer has given agreement) can be very specific on mobiles. See Location Based Services page for more info.
Oxygen8 can help classified businesses to develop new revenues by offering user generate content capability via MMS and integrating it into existing services. Oxygen8 has worked with newspapers, publishers and media groups across the World to exploit this opportunity. Oxygen8 has enabled media organisations to allow their audience to post pictures or video to supplement classifieds adverts via their mobiles. For example, cars, houses, births and dating. These pictures can appear in paper and on web. Typically these services are charged to the mobile at a premium, generating new advertising revenues.
Dating has long been successful classified revenue both in print and online.
Oxygen8 can provide a range of complete range of dating solutions, voice, mobile and online, where the revenue generated is simply shared with publishers or online portals including:
For more information on dating service visit our Dating - Chat and Social Networking page.
For more details on how Oxygen8 can help you revitalise your Classifieds business, contact Oxygen8 Communications today.